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logo 39 • the CAMLOG Partner Magazine • November 2016 EDITORIAL 2 The future is not predictable, which sounds quite logical. And yet we often view the future as a linear progression of the past. When in fact we should be more open to new ideas and question our habits. This is particularly true in times of change where all of us – dentists, dental technicians and the industry alike – are faced with challenges while being offered opportunities at the same time. Technical progress as a result of digitalization or Industry 4.0, together with new insights from materials research, have expanded therapeutic concepts in dentistry. However, changes in the health and dental market are not only driven by new technologies, but increasingly by framework conditions. Mergers and cooperative ventures are the answer to the globalization of value creation chains. At the same time, the market for implants continues to grow and offer potential. Dental implants have become firmly established and in many cases offer preferable dental solutions in terms of function, convenience as well as quality of life. Alone the age group of 50 to 79- year olds in Germany represents around 30 million persons. If we can manage to convince only a part of these to have implant restorations, then none of us have to worry about our future. We at CAMLOG are fortunate in that we continue to grow in a difficult environment. To put new ideas into practice, to develop new concepts and to engage in new market segments, we need qualified specialists and also more room for further expansion. As a consequence, we laid the cornerstone for a new administration building in Wimsheim in the summer. The new building will give the unique spirit of our company even more space and manifest the character and philosophy of CAMLOG. It allows us to create new jobs to promote a dialog- oriented and transparent exchange with our customers. Not only do we want to meet the growing challenges of the future, we want to continue setting benchmarks in our industry. Sincerely Michael Ludwig Managing Director CAMLOG Vertriebs GmbH Dear Reader Setting benchmarks, designing the future

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