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logo 39 • the CAMLOG Partner Magazine • November 2016 EVENTS 35 At the start of the event, Michael Ludwig made particular reference to a success factor in his presentation of the CAMLOG success story: highly dedicated employees. Professional personnel management is an important task if one intends to find and keep competent employees in the long term. Another tip for greater success: observe the trends. For example, advancing digitalization in dentistry and the ageing population should be taken into account for a practice concept. Founding a practice – yes or no? Coach Frank Caspers, Ginsheim- Gustavsburg, showed how personal success can be actively created and specifically influenced by applying one's own thinking. Dr. Andreas Kraus, Peiting, values his creative freedom to be his true self in his practice. He started with a clear concept and allowed organic growth of the practice over time. The vision of how a practice concept can work out, was presented by Dr. Angela Dergham, M.Sc., Stuttgart: dentistry in the hands of specialists in a practice with several colleagues. Orthodontist Dr. Oliver Zernial, Kiel, specialized in implant dentistry in his referral practice. In order to differentiate himself from other referral practices in his regional environment, he focused on certain surgery techniques. To achieve economic success, Dr. Stefan Ulrici, Leipzig, streamlined and standardized workflows. This makes implant restorations accessible to as many patients as possible, also by employing the advantages of the iSy implant system. According to Dr. Ralf Masur, M.Sc., Wörishofen, potential develops best in cooperation with colleagues. This makes it easier for him to discuss complex implant cases within the treatment team, where he plays an equal role. His tip: the vision "Implants for everybody" can only be realized with an implant system which offers a fair price-performance ratio. Business administration, team management and implant dentistry The topics of the workshop were extremely diverse: tax consultant Oliver Drifthaus, Leinfelden-Echterdingen, and Manager for strategic practice concepts, Bernd M. Wagner, Wimsheim, covered business administration . Structures for reliable performance should be incorporated into workflows right from the start. Dr. Martina Obermeyer, Munich, spoke on the topic of challenges for self-employed dentists. Her tip: prudent financing to have security in case of possible pregnancy and parental leave. A good team and marketing are major factors for a successful practice. Business Coach Sandra Steverding, Wimsheim, explained the important aspects for professional personnel management and Andrea Stix, M.Sc., MBA, Wimsheim, developed the cornerstones of a brand building process together with the young dentists. In the workshop on implant dentistry, the young dentists were first confronted with basic knowledge. Whereby PD Dr. Michael Stimmelmayr, Cham, underlined that surgery was simply a matter of routine. In the following hands-on workshops, the participants were able to gather first practical experience. Under the guidance of Dr. Stefan Beuer, M.Sc., Landshut, the dentists inserted an implant in a plastic jaw. Dr. Tobias Schneider, Seefeld, was in charge of the scalpel session, for example, practicing the incision for a mucoperiostal flap. Dr. Jörg-Martin Ruppin, Peißenberg, and Danny Dorn, Wimsheim, demonstrated the handling of gingiva formers and impression posts. Get together The end of day one of the congress turned out to be a highlight, quite literally: the young dentists were given a sensational view of the metropolis on the Main River from Windows 25 of the Japan Tower as well as making the most of the opportunity of expanding their network in a relaxed club atmosphere.